A fun promo video, exploring how modern technology shapes our lives and relationships.
Created for an upcoming app that has a rather controversial purpose; allowing users to leave messages for loved ones, which can only be viewed after they have died.
The humorous approach taken here provides a tongue-in-cheek look at the app, while presenting it in a relatable way and showcasing it’s real world implications.
Having seen the finished app, it genuinely does offer a positive and useful service, but we thought that certain demographics would respond better if we confronted the perceived bad taste of the product head on, instead of skirting around the issue. The potential viral factor of the video was also an added incentive!
Created for Born Communication.